British singer/songwriter James Arthur has launched his Safe Inside campaign, in support of mental health charity SANE and NHS Charities Together's Covid-19 Urgent Appeal, coinciding with Mental Health Awareness Week.

The campaign is focused around a newly recorded acoustic version of 2016 single Safe Inside, also including new videos, merchandise, and activities, and Arthur said 'I felt the best way I could help is the only way I know how, and that’s through music. It just so happens I wrote a song a few years ago that lyrically felt very apt. So, I’m encouraging my fans to stay "Safe Inside" and help save lives. With all profits going towards helping frontline workers and the mental health charity SANE'.